An affiliate link is a unique URL provided by an affiliate program to its marketers, allowing them to promote specific products or services. This link is crucial because it enables affiliate marketers to earn commissions when potential customers make purchases or subscribe through it.

Each affiliate marketer receives their own distinct link, even for the same program, ensuring that sales and conversions are accurately attributed.

Often referred to as a tracking link, this tool helps affiliate program owners monitor essential metrics like link clicks and conversion rates. By using these links, marketers can effectively track their performance and optimize their strategies for greater success in the competitive world of affiliate marketing.