affiliate marketing in the philippines

Affiliate Marketing for Filipino Beginners

I’ve been a full-time Filipino affiliate marketer for over three years now, and I’ve earned millions of pesos working from anywhere with an internet connection. I focus on promoting high-ticket affiliate programs, and in this blog post, I’m going to share everything I’ve learned from my journey doing affiliate marketing in the Philippines.

If you’re just getting started, looking for the best affiliate programs, or learning how to promote offers and earn passive income using just your laptop, stick around. I promise not to waste your time.

What Is Affiliate Marketing?

Affiliate marketing is a business model where you earn a commission by promoting someone else’s products or services. You’re given a unique tracking link, and when someone makes a purchase through that link, you get paid.

In simple terms: You recommend a product, someone buys it, and you earn a cut.

Unlike other business models—like eCommerce—you don’t need to create your own product, test it in the market, or handle logistics. With affiliate marketing, your job is to connect potential customers with existing, proven products.

You don’t deal with customer service, returns, or shipping. The only thing you need to master is marketing—specifically, how to bring in the right people to the right offer. That’s the core skill of a successful affiliate marketer, and that’s exactly what I’ll help you learn in this post.

Affiliate Marketing in the Philippines

In the Philippine context, affiliate marketing works a little differently than in markets like the U.S. or other Western countries. Digital products aren’t as popular here (at least for now), and only a small percentage of Filipinos are buying them.

Because of that, many of the offers found on global platforms like JVZoo, ClickBank, and CJ Affiliate aren’t as effective in the local market.

Filipinos are more drawn to physical products—especially those they see recommended or reviewed on social media. This explains why certain platforms, like TikTok Affiliate, have become huge in the local affiliate space.

But while that route is great for some, that’s not what I’m going to teach you here.

Instead, I’m going to show you how to promote high-ticket affiliate programs—offers that can earn you thousands per sale—and how to do it in a way that can create true passive income.

So, What Are These Programs?

Best Affiliate Programs in the Philippines

Choosing the right programs to promote is one of the key factors in becoming successful in affiliate marketing. What I’m going to share with you here are the programs I personally partnered with—and continue to earn from even as I write this article.

Best Affiliate Programs in the Philippines

But of course, as affiliate marketers, we’re not limited or tied to any specific program. Along the way, if you discover a program that fits your niche or audience, you can go ahead and promote it.

That’s the beauty of affiliate marketing—we’re independent digital entrepreneurs who can work on our own terms and make our own decisions.

Below are the best affiliate programs and marketplaces where you can find great offers to promote—tailored specifically for Filipino buyers and the Philippine market.

1. Impact Radius

Impact Radius is an affiliate marketplace where you can find thousands of affiliate programs that you can promote in the Philippines. I’ve been a marketer with them for over two years now and have earned millions of pesos through their platform.

They host affiliate programs for popular platforms like ShopifyCanva, various AI tools, and many others that are already widely used by Filipinos—making them easier to promote.

All you need to do is create an account, browse the marketplace, and you’ll find plenty of programs to choose from. Once you find a specific program you want to promote, you’ll need to apply and explain how you plan to promote it.

Payouts are sent directly to your local Philippine bank account.

2. TikTok Affiliate Programs

TikTok affiliate programs from sellers on the platform are also a great option to get started with. I also have a TikTok page where I promote affiliate products available on the platform and earn commissions.

The process is simple: you purchase affiliate products (or products with available commissions), create a video about them, upload it, tag the products, and earn a commission when a sale is made through your video.

The downside, based on my personal experience, is that you need to stay consistently active. Unlike other programs that can generate passive income, TikTok affiliate marketing requires ongoing effort.

New products are constantly being added to the marketplace, and to keep up, you have to create new videos regularly. Trends change fast, and if you want to keep earning, you need to ride those trends.

3. Shopee & Lazada Affiliate Programs

Shopee and Lazada are two of the biggest eCommerce platforms in the Philippines, and both offer affiliate programs that are beginner-friendly and easy to join. If you’re active on social media, have a blog, or run a YouTube channel, these programs are a great way to start earning commissions by promoting products that Filipinos already know and buy.

Once you’re approved, you can generate affiliate links for any product on the platform and share them with your audience. When someone clicks your link and makes a purchase, you earn a commission. What makes this powerful is the massive range of products—there’s something for every niche.

Pro tip: Focus on trending items or products you personally use to increase engagement and conversions.

Payouts are sent either through bank transfer or other available options depending on the platform’s latest terms.

4. Involve Asia

Involve Asia is a popular affiliate network that connects publishers (like you) to hundreds of brands across Southeast Asia, including Shopee, Lazada, Zalora, Agoda, and many more. It’s one of the most widely used affiliate platforms by Filipino marketers because of its local relevance and wide range of offers.

The platform is easy to use. You can apply to individual advertisers, get your affiliate links, and start promoting right away. Involve Asia also offers tracking tools, performance reports, and multiple payout options including direct deposit to Philippine bank accounts.

Whether you’re promoting physical products, travel bookings, or digital services, Involve Asia is a solid platform to build consistent income—especially if your traffic comes from the Philippines or nearby markets.

5. Finance Platforms (Forex Brokers & Crypto Exchanges)

If you’re into trading like I am—whether it’s forex or cryptocurrencies—then promoting finance-related platforms can be a powerful way to earn affiliate income. Personally, I’ve been actively trading and have promoted platforms like XM (a forex broker), as well as crypto exchanges like ByBit and MEXC.

What’s great about these finance platforms is that they often offer high commissions and recurring payouts. That means you can earn a percentage not just on sign-ups, but also on your referrals’ future trades or deposits, depending on the platform.

I generate passive income by creating YouTube videos about trading strategies, platform reviews, and tutorials. These videos continue to get views and bring in new referrals—even months after being uploaded.

Signing up for affiliate programs is the easy part. Most platforms just require you to create an account, submit a short application, and wait for approval. Once you’re in, you’ll get access to your unique affiliate links and promotional tools.

But here’s the truth: having access to affiliate links won’t make you money on its own. The real challenge—and where the real money is made—is in how you promote those offers. You need to know how to get the right people to click your link, trust your recommendation, and take action.

This is where strategy comes in. Whether you’re using social media, YouTube, blogging, or paid ads, the way you position and promote an offer can make or break your success as an affiliate marketer.

Next, let’s break down exactly how to market your affiliate links effectively and start earning real income.

How to Promote Affiliate Programs (Even Without a Huge Following)

How to Promote Affiliate Programs in the Philippines

Now that you’ve joined a few affiliate programs, the next step is where most people get stuck—how do you actually promote the offers and start earning?

Let me share what’s been working for me.

How to Promote Affiliate Programs in the Philippines

Personally, my main platform is YouTube. I create videos around topics people are already searching for—product reviews, tutorials, comparisons, and real user feedback. I focus on SEO (Search Engine Optimization) so my videos show up at the top of YouTube search results.

This means even without a massive following, my content still gets consistent views and clicks. It’s one of the most effective ways I earn affiliate commissions passively.

I also run a website, which acts as a hub for my content. I publish articles, guides, and blog posts that are optimized for search engines like Google. People land on my site while searching for solutions, and that’s where I insert affiliate links naturally—no hard selling, just helpful content that leads to conversions.

For some high-ticket or high-converting offers, I also invest in Google Search Ads. This works well when you’re promoting programs people are actively searching for. If you know your keywords and target the right audience, it’s a great way to scale.

What matters most is that you’re not just throwing links around—you’re creating value. You’re helping people make decisions, and when done right, that’s what builds trust and leads to commissions.

Affiliate marketing in the Philippines is full of opportunities—but like anything worth doing, it takes work, consistency, and strategy. It’s not about getting rich overnight. It’s about building something sustainable that can earn you income whether you’re actively working or not.

If there’s one thing I’ve learned in the past few years doing this full-time, it’s this: the more value you give, the more you earn. Focus on helping people solve problems, give honest recommendations, and always keep learning how to improve your content and marketing skills.

I hope this post gave you a clear starting point and a real look at how affiliate marketing works here in the Philippines. Whether you’re starting with TikTok, YouTube, your own website, or even running ads—just take action. You don’t need to be an expert to begin, you just need to begin.

If you’ve got questions, feel free to drop them in the comments. And if this helped you in any way, share it with someone who’s also looking to earn online.

Ulysses Lacson

With a dedication to fostering entrepreneurial growth, I aim to equip my readers with the insights they need to thrive in the exciting realms of trading and affiliate marketing alongside my expert team.

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